Raising awareness. Promoting healthy sight and wellness.
At Transitions, we are committed to informing consumers about the opportunity to enjoy better sight today and in the future. to help raise this awareness, we have created a number of innovative advertisements.
For our latest television and print advertising campaigns, Transitions Optical, Inc. turned to a group of professional nature photographers and cinematographers who rely on Transitions® lenses to see their best everyday in changing light and weather conditions and who want to help protect their precious sight for the future.
Our television commercial takes us to Namibia, Africa where our cinematographer is exposed to harsh environmental conditions while she is waiting to film some of this earth's most precious species. She recognizes how vital her sight is to her work and so she chooses Transitions lenses. She knows just how important it is to enhance the quality of her vision today and to help preserve and protect the health and wellbeing of her sight for tomorrow.
For our magazine ads, we joined world-class National Geographic nature photographers and Transitions lens wearers on their photo shoots around the world, witnessing how their Transitions lenses were the perfect choice to react to changing light--reducing eyestrain, glare and fatigue and protecting the photographers' eyes from UV damage and sunburn.
To view the latest Transitions advertising campaign, click the following links.
Click here to watch our new television commercial.
Click here to view our magazine advertisements.
Click here to watch our new online commercial.