Your guide to approved use of the Transitions identity.
We have provided the following guidelines to make it simpler for you to use the Transitions logo in your promotions and communications. Please read this section carefully and look for the information that suits your application.
DOWNLOADS AVAILABLE:
Basic Elements
Any usage of the Transitions logo or any branding element on any support piece has to mention the following: "Transitions and the swirl are registered trademarks of Transitions Optical, Inc"
- Logo Slick in Black and White
- Black and White .eps logo 249k
- Zipped for PC 70k
- Stuffed for MAC 77k
General Use
- Transitions logo, in color - JPG (zipped) 391k
- Transitions logo, with tag, in color - JPG (zipped) 450k
- Transitions logo, with tag, 4 color, EPS (zipped) 257k
Advanced Packages
- Logo Package (Stuffed for MAC OS). 963k
- Logo Package (Zipped for PC).743k
- Graphics Standards Manual (in .pdf file). 1.68 Megs
- Basic Use Instructions Included Below (can be printed from this page).
Logo Package Includes: Transitions mark, Transitions logo with slogan, Transitions logo in black and white, 1 color logo, 3 color logo, 4 color logo, logo construction grid and minimum space requirements.
Note: To download the whole logo package, you'll need a zip utility (PC) or Dropstuff (for MAC OS). If you don't have the utility, they are available here: StuffIt for Mac :-: WinZip for PC
If you need Adobe's Acrobat Reader to open a .pdf file, you can get it here.
The Logo
The logo is made up of the Transitions name and swirl symbol in unique hand-drawn lettering. The logo should not be altered in any way.
The Symbol
The swirl symbol is also hand-drawn and unique to Transitions. It is an integral part of the logo and, in general, should not be separated from it. There are instances, however, where the swirl can be used to create a dramatic look. Please be very selective where and how you use it on its own.
Minimum space
The logo must always appear with a clear space around it (see above). The minimum area is shown by the blue lines. This rule should also be observed when using a tagline.
Logo colors
The use of Pantone Colors or the four-color process are the preferred methods of printing the logo to achieve full color reproduction.
Single color logos
If full color reproduction is not feasible or available, then these single color variations can be used. Other reproduction methods can be used, such as embossing, de-bossing and engraving.
The single color tinted logo
Transitions Dark Blue or Pantone 662
Dark blue @ 100% tint
Mid blue @ 60% tint
Light blue @ 30% tint
The single color solid positive logo
Transitions Dark Blue or Pantone 662 or black
Typeface
The logo lettering is specially hand-drawn and is unique to Transitions. Frutiger is the selected typeface for text. It should be specified for every item of text for print, advertising and promotional materials.
Sub-brand logos minimum space
The sub-brand logos must always appear with a clear space around them. The minimum area is shown by the blue lines.
Legal information
Use "lenses" in copy
Remember to use "lenses" in copy of marketing materials. "Transitions lenses" is the correct brand name even though the word "lenses" does not appear in the logo. Please continue to use the full name, capitalizing the first letter of Transitions only.