The face of the nation is changing. As minorities become the majority, your patient base will become increasingly culturally diverse.
- One-third of the U.S. population is a minority.
- By 2050, minorities will comprise more than half of the U.S. population.
With this growth comes an undeniable opportunity to grow your business. To support you in your efforts to promote cultural competency in practice and boost sales of Transitions® lenses, we offer a wealth of education and resources through our multicultural initiative.
Want to learn more? For additional information about the needs of specific demographics, or the availability of resources in other languages, contact us at multicultural@transitions.com.
Meeting the Needs of Your Culturally Diverse Patients
Different demographics have unique eye health and communication needs that may impact the level of care they receive. Are you doing everything you can to meet the needs of the three largest and fastest-growing demographic groups?
- Hispanics will comprise one-fourth of the nation over the next two decades.
- African-American buying power will reach $1.3 trillion by 2013.
- Asian Americans will number 40.6 million by 2050 – an increase of 162%.
Educational Videos
Learn how other eyecare professionals are meeting the eye health and communication needs of their Hispanic, Asian-American and African-American patients.
African-Americans and Healthy Sight
Vincent Young, M.D. discusses the unique eye- and overall- health needs of African Americans.
African-American Cultural Values
Vincent Young, M.D. shares insights into the African-American culture and offers tips for better serving this demographic.
The African-American Market Opportunity
Vincent Young, M.D. talks about the business opportunity presented by the growing African-American population.
African-American Barriers to Eye Care
Vincent Young, M.D. overviews factors that could impact the quality of eye care received by African Americans.
The Asian-American Market Opportunity
Madeline L. Romeu, O.D., F.A.A.O. reveals the undeniable business opportunity presented by the growing Asian-American population.
The Asian-American Culture
Madeline L. Romeu, O.D., F.A.A.O. discusses common cultural values and shares tips for meeting the eye health needs of Asian-American patients.
Asian Americans and Healthy Sight
Madeline L. Romeu, O.D., F.A.A.O. highlights the unique eye- and overall- health issues impacting the Asian-American population.
The Korean-American Culture
Madeline L. Romeu, O.D., F.A.A.O. shares her personal experience in communicating with Korean-American patients.
Hispanics and Healthy Sight
Hector Santiago, O.D., Ph.D. speaks about the unique eye- and overall- health needs of Hispanic patients.
The Hispanic Culture
Hector Santiago, O.D., Ph.D. shares insights into the unique Hispanic culture and provides tips on communicating with Hispanic patients.
Growing Your Practice With Hispanic Patients
Drake McLean, an optician from South Central Texas, overviews the business opportunity provided by the growing Hispanic marketplace.
Publications & Clinical Papers
Cultural and Linguistic Considerations for Vision Care
Contributors: Drake McLean, optician; Guadalupe Pacheco, M.S.W., Office of Minority Health; Charlotte Parniawski, R.N., M.S.N., C.N.E., National Multicultural Institute; Madeline L. Romeu, O.D., F.A.A.O.; Hector Santiago, O.D., Ph.D.; Gayle Tang, R.N., M.S.N., Kaiser Permanente; Vincent Young, M.D.
2009
This consensus paper addresses cultural and linguistic considerations for providing vision care to culturally diverse groups, summarizing discussions held during a professional roundtable event sponsored by Transitions on April 20, 2009 in Washington, D.C. The event brought together experts from the general health care sector, along with eyecare professionals with experience meeting the needs of specific demographics, for an in-depth discussion on the CLAS (Culturally and Linguistically Appropriate Services) standards in health care. The paper identifies strategies for eyecare professionals to promote cultural competency within their own practice, using the CLAS standards as a guide. The paper also overviews the unique eye health- and communication- needs of the three largest, fastest-growing demographic groups: Hispanics, African Americans and Asian Americans.
Factors Impacting Vision Care and Vision Wear of Culturally Diverse Groups: Focus on Hispanics
Contributors: Caleb R. Arias, Latino Health Access; Liany Elba Arroyo, National Council of La Raza; Emilio Balius, OD; Robert Feinfield, MD; Reyna Hernandez, OD; Lloyd Holness, optician; Madeline Romeu, OD, FAAO; Hector Santiago, OD, PhD, FAAO
2007
This consensus paper addresses obstacles in providing quality vision care and vision wear to the U.S. Hispanic population, summarizing discussions held at a professional roundtable event supported by Transitions on April 30 in Washington, D.C. Authors of the paper share practical tips for overcoming language barriers and advice for how to better relate to Hispanic patients on a culturally competent and clinically informed level. The paper concludes with key strategies that eyecare professionals and the industry can embrace to make a positive change for the eye health of Hispanics.
Factors Impacting Vision Care and Vision Wear of Culturally Diverse Groups: Focus on Hispanics (PDF, 613kb)
Healthy InSights Informativo
Healthy InSights Informativo is an e-newsletter dedicated to sharing information and tips for reaching the Hispanic community. This newsletter can help you increase your business by focusing on the needs of the fast-growing Hispanic population. If you would like to receive the newsletter via e-mail please subscribe now .
To view our newsletter archives, click on the appropriate link below.