Basics and Beyond 3.0 is an easy-to-use training tool series that will serve as a consistent training resource tool and will empower the participant with the knowledge necessary to establish them as a resource and trusted advisor.
Basics and Beyond 3.0 will include an in-depth look at the technology behind Transitions® lenses, and address many of the incorrect myths associated with the product. Specific training content included on this disc follows below:
HOW TRANSITIONS LENSES WORK
A full understanding of the history, technology and benefits of Transitions lenses is vital to having the confidence to recommend them. This module will provide a brief introduction to Transitions lenses and an overview of how they function to provide healthy sight.
THE BENEFITS OF AR
This module will discuss the technology behind anti-reflective lenses and the benefits a patient will experience from AR lenses. This section will also reinforce that AR is compatible with Transitions lenses.
TRANSITIONS AND AR
Transitions lenses coupled with premium anti-reflective treatment is best solution for patients. This module will illustrate the four types of glare and why Transitions lenses and AR should be recommended for healthy sight.
DISPELLING THE MYTHS
This module will focus on dispelling the incorrect myths associated with Transitions lenses. Topics addressed in the module include AR compatibility, polarized lenses and the ability to activate behind the windshield of a car.
THE GROWTH OPPORTUNITY
Recommending premium products to customers present a huge opportunity for ECP growth. This module illustrates how recommending ONE additional pair of Transitions lenses can help a practice see a $50,000 increase in sales without seeing any additional patients.
PRESENTATION TECHNIQUES
This module will review specific presentation techniques designed to provide the confidence to recommend Transitions lenses to customers.
EYEGLASS GUIDE STRATEGIES
The eyeglass guide simplifies the purchasing process for the patient and aids with lens recommendations based on the lifestyle information provided. Customers can leverage this online guide and become a more informed consumer.
MARKETING TRANSITIONS LENSES
A wealth of marketing tools and resources exist for Transitions lenses. This module will include and overview of how all these resources can be used to support Transitions lens sales.
● Interactive review quizzes at the end of each section
● A comprehensive examination
● A detailed printable report that includes the participant’s exam score as it relates to the various training modules
● Experience Transitions lenses through an interactive environment
● Link to an online survey evaluating the Basics and Beyond training series